Mountain Dew: Drew Drip 30"

Brand

Date

Jul 2025

Description

Mountain Dew presents the Drew Drip 30-second commercial, a fast-paced spot capturing a group of young adults across a rugged outdoor landscape. The film leans into a gritty aesthetic, utilizing natural light to highlight the textures of contemporary streetwear and patterned cargo gear against a backdrop of rocky streams and dense foliage. Produced by Archetype with creative oversight from VaynerMedia Australia and PR support from Golin Australia, the project employs a live-action technique characterized by rapid, rhythmic cuts. The visual narrative balances wide landscape shots with tight close-ups, emphasizing both the technical apparel and the active, exploratory nature of the setting.

Style

Horizontal, Commercial, Cool, Gritty

Techniques

Natural light

Industries

Beverages

Color

Forest Green

Jet Black

Background

Road

Context