Mountain Dew Drew Drip 30" 2025

About

Mountain Dew presents the Drew Drip 30-second commercial, a fast-paced spot capturing a group of young adults across a rugged outdoor landscape. The film leans into a gritty aesthetic, utilizing natural light to highlight the textures of contemporary streetwear and patterned cargo gear against a backdrop of rocky streams and dense foliage. Produced by Archetype with creative oversight from VaynerMedia Australia and PR support from Golin Australia, the project employs a live-action technique characterized by rapid, rhythmic cuts. The visual narrative balances wide landscape shots with tight close-ups, emphasizing both the technical apparel and the active, exploratory nature of the setting.