Mountain Dew
Kiss From A Lime ft. SEAL, Becky G, The Mountain Dude | Official Song of Mountain Dew Baja Blast - Super Bowl
Brand
Date
Feb 2025
Description
Mountain Dew leans into its tropical profile for this Super Bowl commercial, transitioning from a quiet domestic setting into a high-energy adventure. The spot captures the Baja Blast experience by moving from a home kitchen to a fast-paced boat ride through coastal waters, anchored by a vibrant, lime-centric visual aesthetic. The project was created by Goodby Silverstein & Partners. The execution combines live-action technique with saturated, cinematic visuals to emphasize the beverage's bold identity and refreshing theme.
Style
Horizontal, Cinematic, Saturated, Warm
Industries
Beverages
Color
Jet Black
Forest Green
Background
Kitchen
Context
TVC / TV Commercial
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