Mercedes
Mercedes' high-concept luxury automotive campaigns and cinematic electric vehicle films
Featured Mercedes projects
This week's top Mercedes projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Mercedes · Surprise Visit
Mercedes presents 'Surprise Visit,' a luxury automotive commercial that tracks a driver navigating diverse environments, from dense urban corridors to expansive mountain routes. The film highlights the integration of advanced in-cabin digital technology within the vehicle interior before transitioning to a residential setting. Captured with a cinematic aesthetic, the production utilizes live-action technique and drone footage to bridge the commute with a social encounter. The narrative focuses on the utility and experience of the SUV during a cross-terrain journey.
Mercedes · Hemel Hempstead
Mercedes presents the Hemel Hempstead automotive project, a commercial film showcasing their latest electric vehicle lineup. The production highlights the sleek engineering of the vehicles, positioning them against a surreal, dreamlike landscape defined by a soft purple and pink sunset. The film utilizes cinematic lighting and live-action techniques to build an atmospheric aesthetic. Intercut with shots of the cars, the visual narrative features freestanding mirrors that reflect the horizon, emphasizing the minimalist geometry of the environment. The project was developed in partnership with Agency partner AdSmart from Sky.
Mercedes · History of the Screen
Mercedes traces the progression of visual consumption in 'History of the Screen,' a campaign that draws a line from early cinematic projection and retro drive-in culture to the high-tech digital displays defining modern driving. The narrative transitions through various historical touchpoints, including 1980s and 1990s visual motifs, to frame the automotive hyperscreen as the current apex of this evolution. Developed by Merkley+Partners, the film utilizes live-action technique to recreate distinct viewing environments across the decades. The production incorporates period-specific archival formats to ground the sequence in a tangible, cinematic aesthetic that shifts as technology advances.
Mercedes · Difficult Is Worth It
Mercedes explores the intersection of precision engineering and luxury design in this cinematic film, 'Difficult Is Worth It.' The project leans into a moody, high-contrast aesthetic to showcase the intricate mechanical components of a vehicle, highlighting engine internals, gear assemblies, and interior craftsmanship. Utilizing macro cinematography and cool, low-key lighting, the work centers on metallic textures and industrial detail. The film moves through a series of rapid cuts and smooth camera pans that emphasize the technical complexity and finish of the car's components, underscored by a sound design track from LBB Uploads.
Mercedes · Mercedes EQS Brand Love
This commercial campaign for the Mercedes EQS explores the intersection of automotive design and digital creativity. The film captures the electric vehicle traversing an urban landscape, shifting between sleek exterior shots in illuminated tunnels and intimate vignettes of a digital artist at work within the cabin. Produced by Local Boy, the piece leans into a moody, cinematic aesthetic. It highlights the interplay between automotive engineering and digital art through high-contrast night footage and refined, atmospheric lighting.
Mercedes · "Difficult"
This commercial for Mercedes, titled "Difficult," shifts focus to the intricate technical landscape of automotive design. The sequence captures the precision of the vehicle's mechanics, from rotating gears and engine components to the fine detailing of the Burmester sound system and interior controls. Shot with a focus on macro perspectives, the film employs a desaturated blue palette and low-key lighting to emphasize the metallic textures of the machinery. The visual narrative is supported by an atmospheric score and sound design crafted by Perpetual Motion.
Mercedes · Electric Holiday
Mercedes explores the intersection of automotive design and digital artistry in this campaign, titled Electric Holiday. The commercial focuses on the vehicle's form, using deliberate camera work to trace the contours and illuminated headlights of an electric model. The piece leans into a cinematic aesthetic, creating a high-energy environment through a central luminous dome of light particles. By utilizing sophisticated VFX and animation, the production builds a futuristic atmosphere that highlights the vehicle against a dark, reflective landscape.
Mercedes · I Believe
Mercedes challenges the status quo in I Believe, a bold automotive commercial that transcends traditional car advertising by trading highway shots for a surreal, high-concept narrative. The campaign leans into a visual language of stark contrasts, pairing the precision of luxury automotive design with a feverish, avant-garde performance. Central to this cinematic production is a dancer adorned in an intricate suit of glowing blue LEDs, whose fluid, athletic movements erupt against the backdrop of an imposing, brutalist staircase. This fluidity serves as a sharp visual foil to the surrounding figures, who remain locked in rigid, formal conformity, suggesting a subtext of individual liberation within a mechanized urban environment. Through expert use of live-action technique layered with sophisticated VFX and visual effects, the film bridges the gap between mechanical engineering and human expression. The atmosphere is heavy with moody, high-contrast lighting that anchors the ethereal glow of the central figure, ensuring the viewer is pulled into a dreamlike world where movement and innovation collide. With post-production and VFX work meticulously handled by William McVay, the project manages to sustain a tension that is as sleek as the vehicles it highlights, successfully positioning the brand at the intersection of high-end manufacturing and artistic disruption, ultimately redefining the boundaries of the luxury automotive commercial genre.
Mercedes · Shattered
Mercedes presents 'Shattered,' a cinematic automotive campaign produced by GREATERGOOD. The project captures a series of urban vignettes set across city streets, barbershops, and outdoor cafes, centering on the presence of a silver Mercedes-Benz vehicle. The visual approach relies on live-action technique, utilizing desaturated color grading and crisp lighting to establish its tone. Dynamic framing moves through the narrative to connect the various character scenes, grounding the luxury automotive focus within an urban environment.
Mercedes · GLC Roadside Attractions
Mercedes spotlights the GLC in this automotive campaign, titled GLC Roadside Attractions. The film follows a couple on a journey through Las Cruces, New Mexico, balancing interior dashboard close-ups with driving sequences framed by palm trees and expansive desert landscapes. The execution utilizes live-action technique and a cinematic visual style, underscored by desaturated colour grading and an emphasis on natural lighting to capture the vehicle within its environment.
Mercedes · AMG GT
The Mercedes AMG GT campaign showcases the high-performance sports car through a series of dynamic, high-energy sequences. The commercial combines polished, live-action automotive shots with vibrant night scenes in an urban environment, using cinematic framing to capture the vehicle's design. Produced with agency creative input from BBDO, the project integrates complex VFX and visual effects alongside precision-lit cinematography. The film focuses on the interaction between the car’s movement through city streets and its sleek aesthetic, with additional production support from Radical Media.
Mercedes, Cinderella · Rewrite The Story
The Mercedes x Cinderella campaign, Rewrite The Story, captures a behind-the-scenes perspective within a film production environment. The project leans into a cinematic aesthetic, utilizing moody tones and rich textures to frame the narrative across a live-action commercial format. Set against a backdrop of wardrobe racks and theatrical props, the work uses a gritty, grainy visual treatment to highlight the preparation of a film set. Produced by Nice Biscuits, the project emphasizes a technical, documentary-style approach to the collaborative production process.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
