Mercedes, Cinderella
Rewrite The Story
Brands
ProjectRewrite The Story
Date
Jan 2025
Description
The 'Rewrite The Story' campaign for Mercedes and Cinderella adopts a behind-the-scenes narrative aesthetic, capturing the atmosphere of a film set. The visual language leans into a moody, cinematic tone, utilizing grainy textures and live-action techniques to frame the production environment. Produced by Nice Biscuits, the project details a backstage sequence featuring wardrobe racks, theatrical props, and soft, low-key lighting. The work documents the preparation of a film set, focusing on the interplay between the crew and the evolving production space.
Style
Horizontal, Cinematic, Gritty, Grainy
Industries
Movie Studios
Color
Pure White
Espresso
Jet Black
Background
Set-dressed
Context
Brand Film / Corporate Video
Associated creatives
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