Mercedes, Cinderella: Rewrite The Story
Brands
Date
Jan 2025
Description
The Mercedes x Cinderella campaign, Rewrite The Story, captures a behind-the-scenes perspective within a film production environment. The project leans into a cinematic aesthetic, utilizing moody tones and rich textures to frame the narrative across a live-action commercial format. Set against a backdrop of wardrobe racks and theatrical props, the work uses a gritty, grainy visual treatment to highlight the preparation of a film set. Produced by Nice Biscuits, the project emphasizes a technical, documentary-style approach to the collaborative production process.
Style
Horizontal, Cinematic, Gritty, Grainy
Industries
Color
Pure White
Espresso
Jet Black
Background
Set-dressed
Context
Brand Film / Corporate Video
Associated creatives
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