Mercedes
GLC Roadside Attractions
Brand
ProjectGLC Roadside Attractions
Date
Apr 2026
Description
Mercedes spotlights the GLC in this automotive campaign, titled GLC Roadside Attractions. The film follows a couple on a journey through Las Cruces, New Mexico, balancing interior dashboard close-ups with driving sequences framed by palm trees and expansive desert landscapes. The execution utilizes live-action technique and a cinematic visual style, underscored by desaturated colour grading and an emphasis on natural lighting to capture the vehicle within its environment.
Style
Horizontal, Cinematic, Desaturated
Industries
Luxury Automotive
Background
Desert
Context
TVC / TV Commercial
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