Mercedes: Electric Holiday
Brand
Date
Oct 2025
Description
Mercedes explores the intersection of automotive design and digital artistry in this campaign, titled Electric Holiday. The commercial focuses on the vehicle's form, using deliberate camera work to trace the contours and illuminated headlights of an electric model. The piece leans into a cinematic aesthetic, creating a high-energy environment through a central luminous dome of light particles. By utilizing sophisticated VFX and animation, the production builds a futuristic atmosphere that highlights the vehicle against a dark, reflective landscape.
Style
Horizontal, Cinematic, Futuristic
Techniques
Animation, VFX / visual effects
Industries
Color
Cobalt
Jet Black
Background
Mountain
Context
TVC / TV Commercial
Associated creatives
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