Mercedes: Shattered
Brand
Date
Jun 2026
Description
Mercedes presents 'Shattered,' a cinematic automotive campaign produced by GREATERGOOD. The project captures a series of urban vignettes set across city streets, barbershops, and outdoor cafes, centering on the presence of a silver Mercedes-Benz vehicle. The visual approach relies on live-action technique, utilizing desaturated color grading and crisp lighting to establish its tone. Dynamic framing moves through the narrative to connect the various character scenes, grounding the luxury automotive focus within an urban environment.
Style
Horizontal, Cinematic, Desaturated
Industries
Color
Medium Grey
Jet Black
Beige
Background
Street
Context
TVC / TV Commercial
Associated creatives
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