Mercedes
Shattered
Brand
ProjectShattered
Date
Jun 2026
Description
The Shattered campaign for Mercedes, produced by GREATERGOOD, presents a series of cinematic vignettes set across an urban landscape. The narrative moves through local barbershops and bustling street cafes, featuring a silver vehicle as the central thread throughout the live-action sequence. Employing desaturated color grading and crisp lighting, the production emphasizes dynamic framing to connect its various character-focused scenes. This project functions as an automotive showcase that leans into a grounded, city-based aesthetic.
Style
Horizontal, Cinematic, Desaturated
Industries
Luxury Automotive
Color
Medium Grey
Jet Black
Beige
Background
Street
Context
TVC / TV Commercial
Associated creatives
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