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Mercedes: AMG GT

Date

Dec 2024

Description

The Mercedes AMG GT campaign showcases the high-performance sports car through a series of dynamic, high-energy sequences. The commercial combines polished, live-action automotive shots with vibrant night scenes in an urban environment, using cinematic framing to capture the vehicle's design. Produced with agency creative input from BBDO, the project integrates complex VFX and visual effects alongside precision-lit cinematography. The film focuses on the interaction between the car’s movement through city streets and its sleek aesthetic, with additional production support from Radical Media.

Style

Horizontal, Commercial, Cinematic, Warm

Techniques

VFX / visual effects

Color
Forest Green
Jet Black
Background

Street

Context

TVC / TV Commercial

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