Essentia Water

Essentia Water · Concrete cracks. You don’t. - Lift Off

Essentia Water · Change the Equation | Beat The Formula

Essentia Water presents 'Change the Equation | Beat The Formula,' a high-energy commercial campaign set across various athletic training environments. The project highlights intense physical disciplines, including basketball, running, boxing, and archery, captured in dramatic, nocturnal settings. Developed by creative agency Droga5 New York, the production utilizes cinematic techniques such as low-key lighting and high-contrast color grading to emphasize the movement of the featured athletes. The visual narrative is supported by technical contributions from Blacksmith and Studio RM, with sound design and music production provided by Wave Studios NY.

Essentia Water · Change the Equation | Beat The Formula Bodybuilder:6

Essentia Water’s 'Change the Equation' campaign highlights the intersection of athletic performance and daily hydration. The 6-second film features a bodybuilder engaged in a home-based training session, utilizing cinematic lighting to contrast the physical exertion of the workout with a controlled product reveal. Developed by Droga5 New York, the production leans into a live-action technique that prioritizes movement and brand visibility. Post-production support, including visual effects and sound design, was provided by Blacksmith, Studio RM, and Wave Studios NY, with production services managed by Max Cooper and CARTEL.

Essentia Water · Change the Equation | Beat The Formula Soccer :6

Essentia Water’s 'Change the Equation | Beat The Formula Soccer' is a 6-second commercial spot that leans into high-energy street soccer. The film focuses on kinetic play, featuring players navigating a cobblestone urban setting with a distinctive golden ball. Produced by Max Cooper, the project features creative direction from Droga5 New York. The spot utilizes live-action technique and drone footage to maintain a cinematic pace throughout the short-form execution.

Essentia Water · Change the Equation | Beat The Formula Basketball :15

Essentia Water leans into the intensity of the court with 'Change the Equation | Beat The Formula,' a 15-second commercial spot. The project captures an outdoor basketball match held under low-key lighting, utilizing a moody aesthetic that contrasts the players against a deep black backdrop. The execution pairs live-action technique with digital graphic overlays and tracking boxes to emphasize the fast-paced nature of the competition. Created by Droga5 New York, the spot features post-production and visual effects work from Blacksmith and Studio RM.

Essentia Water · Change the Equation | Beat The Formula Soccer :15

Essentia Water explores the intersection of precision and performance in this :15 commercial, 'Change the Equation | Beat The Formula Soccer.' The film captures dynamic street soccer gameplay set against urban environments, blending high-energy athletic movement with automotive elements. Developed by Droga5 New York, the project utilises a live-action technique to ground the high-paced narrative. The production features bold graphic text overlays to underscore the brand's association with sports and action, complemented by sound design from Wave Studios NY and post-production work from Blacksmith and Studio RM.

Essentia Water · Change the Equation | Beat The Formula Boxing :15

Essentia Water presents a high-intensity fifteen-second commercial spot, titled 'Change the Equation | Beat The Formula Boxing.' The campaign captures the rigor of the sport within a dimly lit ring, utilizing dramatic, low-key chiaroscuro lighting to frame the action. The production shifts focus from training sequences to the product itself, highlighting a fighter rehydrating. Featuring direction by Max Cooper and agency work by Droga5 New York, the film leverages a cinematic aesthetic to emphasize performance and replenishment. Post-production for the spot was handled by Blacksmith and Studio RM, with sound design by Wave Studios NY.

Essentia Water · Change the Equation | Beat The Formula Tennis :15

Essentia Water presents the 'Change the Equation' campaign, a 15-second commercial centered on athletic performance and hydration. The film follows a tennis player during a night match, capturing intense gameplay amidst a rainstorm. The spot utilizes a high-contrast visual style, leaning into a gritty, saturated aesthetic. Through a combination of live-action technique and slow motion, the production emphasizes movement on the court. Creative direction from Droga5 New York frames the action with cinematic framing and sharp graphic typography.

Essentia Water · Change the Equation | Beat The Formula :30

Essentia Water presents 'Change the Equation | Beat The Formula,' a 30-second commercial spot that explores the intersection of performance and hydration. Through a series of athletic sequences, the film transitions between high-intensity boxing matches and competitive street basketball to mirror the energy required for peak physical output. Developed by agency Droga5 New York, the execution utilizes high contrast lighting and low-key cinematic framing to ground the action in a moody, grounded aesthetic. The edit relies on rapid cuts and live-action techniques to emphasize movement within the boxing ring and outdoor urban courts. Additional contributions include post-production and VFX by Blacksmith and Studio RM, with sound design and music handled by Droga5 New York and Wave Studios NY.

Essentia Water · Change the Equation | Son Heung-Min

Essentia Water features professional athlete Son Heung-Min in 'Change the Equation,' a campaign centered on athletic performance and hydration. Produced by Max Cooper and created by Droga5 New York, the film takes place within a modern indoor training facility, focusing on agility drills and soccer training. The commercial, edited in a horizontal live-action format, utilizes clean, high-contrast indoor lighting to capture the intensity of training. Post-production and VFX were managed by Blacksmith and Studio RM, with sound design and music production provided by Wave Studios NY and Droga5 New York.

Essentia Water · Rewrite the outcome - Winner

Essentia Water · Make them recalculate - If