Essentia Water
Change the Equation | Beat The Formula :30
May 2026
Essentia Water presents 'Change the Equation | Beat The Formula,' a 30-second commercial spot that explores the intersection of performance and hydration. Through a series of athletic sequences, the film transitions between high-intensity boxing matches and competitive street basketball to mirror the energy required for peak physical output. Developed by agency Droga5 New York, the execution utilizes high contrast lighting and low-key cinematic framing to ground the action in a moody, grounded aesthetic. The edit relies on rapid cuts and live-action techniques to emphasize movement within the boxing ring and outdoor urban courts. Additional contributions include post-production and VFX by Blacksmith and Studio RM, with sound design and music handled by Droga5 New York and Wave Studios NY.
Horizontal, Action, Cinematic, Moody
Low-key / chiaroscuro
Beverages
TVC / TV Commercial
