Essentia Water: Change the Equation | Beat The Formula Basketball :15
Brand
Date
May 2026
Description
Essentia Water leans into the intensity of the court with 'Change the Equation | Beat The Formula,' a 15-second commercial spot. The project captures an outdoor basketball match held under low-key lighting, utilizing a moody aesthetic that contrasts the players against a deep black backdrop. The execution pairs live-action technique with digital graphic overlays and tracking boxes to emphasize the fast-paced nature of the competition. Created by Droga5 New York, the spot features post-production and visual effects work from Blacksmith and Studio RM.
Style
Horizontal, Commercial, Action, Moody
Techniques
Low-key / chiaroscuro
Industries
Basketball
Color
Jet Black
Nude / Sand
Background
Street
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.