Essentia Water
Change the Equation | Beat The Formula Basketball :15
Brand
Date
May 2026
Description
Essentia Water explores the intersection of intensity and hydration in the campaign spot Change the Equation. The project captures high-speed basketball on an outdoor court at night, utilising live-action technique to ground the athletic movement. Created by agency Droga5 New York, the film leans into a moody aesthetic defined by low-key, chiaroscuro lighting. This atmosphere is complemented by digital graphic overlays and tracking boxes that trace the players during fast-paced sequences, emphasising the technical nature of the competition. Post-production and visual effects were handled by Blacksmith and Studio RM.
Style
Horizontal, Commercial, Action, Moody
Techniques
Low-key / chiaroscuro
Industries
Basketball
Color
Jet Black
Nude / Sand
Background
Street
Context
TVC / TV Commercial
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