Essentia Water

May 2026

Essentia Water’s fifteen-second spot, 'Change the Equation | Beat The Formula Boxing,' centres on high-intensity training within a dimly lit ring. The film captures the physicality of boxing, leveraging low-key chiaroscuro lighting and cinematic framing to underscore the rehydration moment. Directed by Max Cooper with creative agency support from Droga5 New York, the project uses live-action technique to contrast the grit of the gym with the clarity of the product. Post-production and VFX were managed by Blacksmith and Studio RM, while the soundscape was developed by Wave Studios NY. The narrative arc focuses on the immediate transition from exertion to replenishment, grounding the campaign in a performance-driven aesthetic.

Horizontal, Action, Cinematic, Moody

Low-key / chiaroscuro

Beverages

Sports Venue

TVC / TV Commercial