Essentia Water
Change the Equation | Beat The Formula Boxing :15
Brand
Date
May 2026
Description
Essentia Water presents a high-intensity fifteen-second commercial spot, titled 'Change the Equation | Beat The Formula Boxing.' The campaign captures the rigor of the sport within a dimly lit ring, utilizing dramatic, low-key chiaroscuro lighting to frame the action. The production shifts focus from training sequences to the product itself, highlighting a fighter rehydrating. Featuring direction by Max Cooper and agency work by Droga5 New York, the film leverages a cinematic aesthetic to emphasize performance and replenishment. Post-production for the spot was handled by Blacksmith and Studio RM, with sound design by Wave Studios NY.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Beverages
Color
Jet Black
Crimson
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
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