Essentia Water
Change the Equation | Son Heung-Min
Brand
Date
May 2026
Description
Essentia Water features professional soccer player Son Heung-Min in 'Change the Equation,' a campaign centered on athletic performance and hydration. Produced by Max Cooper, the film captures the intensity of professional training through high-energy agility drills and focused movement. Developed by agency Droga5 New York, the project utilizes clean, live-action cinematography to document a modern indoor athletic facility. The narrative balances technical movement with product integration, resulting in a commercial production that leans into the precision of elite sports training.
Style
Horizontal, Commercial, Action, Clean
Industries
Fitness
Color
Jet Black
Pure White
Background
Gym
Context
Advertising Campaign
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