Essentia Water
Change the Equation | Beat The Formula Tennis :15
Brand
Date
May 2026
Description
Essentia Water presents the 'Change the Equation' campaign, a 15-second commercial centered on athletic performance and hydration. The film follows a tennis player during a night match, capturing intense gameplay amidst a rainstorm. The spot utilizes a high-contrast visual style, leaning into a gritty, saturated aesthetic. Through a combination of live-action technique and slow motion, the production emphasizes movement on the court. Creative direction from Droga5 New York frames the action with cinematic framing and sharp graphic typography.
Style
Horizontal, Action, Cinematic, Saturated, Monochrome, Gritty
Techniques
Natural light, Slow motion
Industries
Beverages
Color
Jet Black
Crimson
Background
Sports Venue
Context
TVC / TV Commercial
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