Essentia Water
Change the Equation | Beat The Formula Bodybuilder:6
Brand
Date
May 2026
Description
Essentia Water’s 'Change the Equation' campaign highlights the intersection of athletic performance and daily hydration. The 6-second film features a bodybuilder engaged in a home-based training session, utilizing cinematic lighting to contrast the physical exertion of the workout with a controlled product reveal. Developed by Droga5 New York, the production leans into a live-action technique that prioritizes movement and brand visibility. Post-production support, including visual effects and sound design, was provided by Blacksmith, Studio RM, and Wave Studios NY, with production services managed by Max Cooper and CARTEL.
Style
Horizontal, Action, Cinematic
Industries
Beverages
Background
Living Room
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.