Essentia Water
Change the Equation | Beat The Formula Bodybuilder:6
Brand
Date
May 2026
Description
Essentia Water’s 'Change the Equation' campaign highlights the intersection of athletic performance and hydration. The film features a bodybuilder engaged in a home-based training session, captured with cinematic lighting and a live-action technique that grounds the high-energy movement within a familiar domestic environment. Developed by Droga5 New York, the production incorporates bold typography and integrated branding to emphasize the product’s identity. Post-production and VFX were managed by Blacksmith and Studio RM, while the project saw sound and music contributions from Wave Studios NY and the agency team.
Style
Horizontal, Action, Cinematic
Industries
Beverages
Background
Living Room
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.