Dell

Dell · Dell

This commercial for Dell frames the laptop as a primary tool for creative professionals navigating the high-paced environment of Paris Fashion Week. The narrative follows a protagonist managing both editorial tasks and industry events, shifting between the quiet of an ornate hotel room and the intensity of runway backstage areas. Produced by Lovesong with post-production and VFX from Max Cooper and PS260, the film utilizes a live-action technique to ground the technology in a fast-moving, real-world context. The aesthetic leans into a cinematic, moody atmosphere that highlights the integration of portable computing within the fashion retail landscape.

Dell · Tourists

Dell · Rugged Delta V

Dell · Conference Room

Dell explores modern workplace dynamics in this corporate video, which centers on the integration of technology within professional environments. The production captures an employee navigating a glass-walled office space, highlighting daily workflow scenarios and collaborative meetings. The project leans into a cinematic, live-action technique, utilizing clean composition and smooth camera movements to showcase contemporary interior architecture. Natural, soft lighting informs the visual tone, emphasizing the enterprise software and technology context of the setting. Music and sound design for the production were provided by Pull.

Dell · XPS Product Inspire

This product animation for Dell’s XPS series spotlights the hardware's industrial design through a sequence of dynamic, fluid assembly. The motion graphics emphasize the technical precision of the laptop chassis, keyboard layout, and metallic finishes. Developed by VML US, the project utilizes 3D render and VFX techniques to achieve a polished, high-contrast aesthetic against a stark white background. Post-production and visual effects for the sequence were led by Max Cooper.

Dell · Fashion

Dell explores the intersection of high-paced professional demands and luxury style in this commercial project. Set against the backdrop of Paris Fashion Week, the narrative follows a fashion editor as she navigates a dynamic schedule from hotel writing sessions to the frenetic energy of backstage interviews and runway presentations. Produced by Love Song with creative direction from VMLY&R, the production maintains a balance between observational storytelling and commercial polish. The film leans into warm, natural lighting to unify the transition between intimate, quiet interiors and the high-contrast lighting of evening events, utilizing live-action technique to capture the reality of the industry environment. Post-production and VFX were managed by PS260 and Max Cooper.

Dell · Latitude 2 in 1

Dell · Inspire

Dell · Programmatic DOOH campaign running on mobile and desktop

Dell · InFlight

Dell · Youniverse

Dell · Defy Boundaries