Dell: Fashion

Apr 2026

Dell explores the intersection of high-paced professional demands and luxury style in this commercial project. Set against the backdrop of Paris Fashion Week, the narrative follows a fashion editor as she navigates a dynamic schedule from hotel writing sessions to the frenetic energy of backstage interviews and runway presentations. Produced by Love Song with creative direction from VMLY&R, the production maintains a balance between observational storytelling and commercial polish. The film leans into warm, natural lighting to unify the transition between intimate, quiet interiors and the high-contrast lighting of evening events, utilizing live-action technique to capture the reality of the industry environment. Post-production and VFX were managed by PS260 and Max Cooper.

Horizontal, Commercial, Warm

Fashion Week

Hotel Room

TVC / TV Commercial