Dell Programmatic DOOH campaign running on mobile and desktop 2025

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Dell explores the intersection of programmatic digital out-of-home and multi-channel integration in this comprehensive case study. The work outlines a strategic shift towards automated ad placements, connecting mobile and desktop digital touchpoints with physical locations. Featuring placements across shopping mall escalator zones and transit shelters, the project leverages a clean aesthetic to highlight campaign performance. Agencies VIOOH UK, Displayce, Locala, and Happydemics directed the creative execution, which relies on data-driven infographics to map purchase intent and audience reach metrics.