Fashion
Dell
May 2026
This commercial for Dell frames the laptop as a primary tool for creative professionals navigating the high-paced environment of Paris Fashion Week. The narrative follows a protagonist managing both editorial tasks and industry events, shifting between the quiet of an ornate hotel room and the intensity of runway backstage areas. Produced by Lovesong with post-production and VFX from Max Cooper and PS260, the film utilizes a live-action technique to ground the technology in a fast-moving, real-world context. The aesthetic leans into a cinematic, moody atmosphere that highlights the integration of portable computing within the fashion retail landscape.
Horizontal, Commercial, Cinematic, Moody
E-commerce Platforms
Hotel Room
TVC / TV Commercial
