Dell
XPS Product Inspire
Brand
ProjectXPS Product Inspire
Date
May 2026
Description
This product animation for Dell’s XPS series spotlights the hardware's industrial design through a sequence of dynamic, fluid assembly. The motion graphics emphasize the technical precision of the laptop chassis, keyboard layout, and metallic finishes. Developed by VML US, the project utilizes 3D render and VFX techniques to achieve a polished, high-contrast aesthetic against a stark white background. Post-production and visual effects for the sequence were led by Max Cooper.
Style
Horizontal, Commercial, Clean, Polished
Techniques
3D render / CGI, VFX / visual effects
Industries
Consumer Electronics
Color
Jet Black
Silver
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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