Aerie
Aerie's body-positive lingerie and loungewear campaigns across fashion and beauty
Featured Aerie projects
This week's top Aerie projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Aerie · 100% Aerie Real
Aerie presents '100% Aerie Real,' a commercial film that highlights the brand's loungewear collections. Developed by agency SHADOW, the project utilises a clean, minimalist studio aesthetic to maintain a high-key visual identity. The production captures a subject in neutral poses against a stark white backdrop. By employing live-action techniques and a simple, intentional lighting setup, the piece achieves a balanced commercial aesthetic suitable for brand-focused fashion media.
Aerie · Day In The Life
Aerie’s 'Day In The Life' project presents a fast-paced look at a modern urban routine. The short-form lifestyle campaign moves through a series of candid sequences, beginning with quiet morning moments and transitioning into an active day of jogging and city exploration. The film utilizes natural light and warm interior lighting to maintain a clean aesthetic, capturing the subject across various settings including an apartment, local shops, and outdoor spaces. Music and sound design, produced by MAS-Music and Strategy, anchor the narrative and match the energy of the daily scenes.
Aerie · Summer 2025
Aerie's Summer 2025 campaign highlights the collection through a series of sun-drenched, live-action vignettes. The visuals follow diverse talent across coastal piers, boats, and minimalist interiors, emphasizing a relaxed seasonal aesthetic. Produced by the Aerie internal creative team, the work utilizes warm, natural light and clean color grading to frame the apparel. The piece features a focus on breezy textiles and swimwear, with sound design and music curation provided by MAS-Music and Strategy.
Aerie · Pillow 30
Aerie's 30-second commercial spot for the Pillow collection captures a high-energy, domestic scene featuring a model in a bedroom environment. The film leans into a playful tone, centering on a dynamic pillow fight sequence that utilizes a live-action technique to fill the frame with flying feathers. The production maintains a clean aesthetic, focusing on the movement within the cozy interior space. Sound design and music were provided by MAS-Music and Strategy to support the lively atmosphere of the fashion campaign.
Aerie · Summer 2025
Aerie explores a coastal aesthetic for their Summer 2025 campaign, capturing a series of sun-drenched moments across beach and nautical settings. The imagery features models in resort wear and knitwear, set against a backdrop of historic lighthouses and open water. The project channels a relaxed lifestyle perspective, utilizing warm color grading, grainy textures, and retro framing. This live-action production prioritizes soft natural lighting to maintain a clean, grounded visual tone throughout the vignettes. Music and sound design are provided by MAS-Music and Strategy.
Aerie · Evergreen
Aerie’s 'Evergreen' campaign offers an intimate look behind the scenes of their latest brand initiative. The project balances documentary-style observation with polished commercial aesthetics, capturing candid interactions and authentic moments across diverse environments. Featuring a mix of gym, studio, and outdoor settings, the production utilizes natural lighting to highlight the brand's focus on unretouched imagery. The execution leans into a clean, live-action technique, reinforcing the campaign’s commitment to representative visual storytelling through a candid lens.
Aerie · Back To School 2025
Aerie presents the Back To School 2025 campaign, a promotional fashion project that highlights a collection of contemporary casual wear and outerwear. The film captures an energetic rhythm through a series of dynamic montages featuring diverse talent across sunlit gardens, brick courtyards, and urban storefronts. The execution relies on live-action technique and clean, lifestyle-focused visuals to showcase the brand's latest layering pieces, including workwear-inspired jackets, lightweight dresses, and cozy knits. Natural golden hour lighting defines the aesthetic, grounding the seasonal collection in an accessible, everyday environment while maintaining a brisk, engaging pace throughout.
Aerie · The Gift of Real
Aerie presents The Gift of Real, a lifestyle campaign capturing candid, seasonal moments across both domestic and outdoor settings. The narrative centers on shared experiences and group celebrations, emphasizing a relaxed, authentic tone throughout the production. The project utilizes a live-action technique with a focus on natural light, maintaining a clean aesthetic that prioritizes intimate, lifestyle-oriented imagery. Music and sound design were developed through a collaboration between MAS-Music and Strategy and Aerie.
Aerie · Give. Love. Real.
Aerie presents 'Give. Love. Real.', a holiday campaign centered on the intimacy and warmth of the season. The film utilizes a live-action technique to capture candid, celebratory moments between friends in a domestic setting, trading high-gloss production for a more grounded, lifestyle-focused aesthetic. Throughout the piece, natural light highlights the exchanges of gifts and casual interactions. The project reflects a clean, observational approach to fashion advertising, focusing on the shared experience of the holidays through a candid lens.
Aerie · #AerieREAL Changemakers
Aerie presents the 2020 #AerieREAL Changemakers campaign, a project highlighting a group of community leaders and their respective missions. The video documentation utilizes a live-action technique to weave together personal narratives through interviews, public speaking footage, and snippets of daily life. The commercial content shifts between studio and natural lighting environments to maintain a clean aesthetic throughout the montage. Musical accompaniment and sound design for the campaign were provided by MAS-Music and Strategy.
Aerie · BTS "Smoothez" 2022
Aerie explores a vibrant aesthetic in this commercial campaign for their 2022 "Smoothez" line. The project features a diverse ensemble of talent showcasing activewear through a series of dynamic, high-energy sequences. Directed by Aerie, the film shifts between minimalist studio settings and urban environments. The edit leans into a live-action technique, utilizing fast-paced cuts and playful text overlays to highlight the collection. Music and sound design are provided by MAS-Music and Strategy, anchoring the visual rhythm with an upbeat, rhythmic tone.
Aerie · BTS Anthem 2022
Aerie’s BTS Anthem 2022 campaign presents a high-energy look at the brand’s latest seasonal collection. The project leans into a lively aesthetic, featuring a diverse cast across a series of urban settings that range from sun-drenched rooftops to vibrant city streetscapes. Executed through a dynamic live-action technique, the commercial highlights casual apparel and activewear with a focus on candid movement. The piece was produced with creative direction by Aerie, with music and sound design contributed by MAS-Music and Strategy.
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