YSL Beauty

Sep 2024

YSL Beauty presents the campaign for Libre Flowers & Flames, a fragrance launch captured through an intimate, editorial lens. Photographer Tyler Mitchell directs the visual narrative, focusing on portraits of Hailey Bieber and Precious Lee that emphasize organic textures and direct expression. Fashion editor and stylist Yohana Lebasi shapes the aesthetic, coordinating the wardrobe against weathered stone and lush foliage. The campaign utilizes natural light to highlight the brand's metallic gold accents and the contrast of floral elements. Designer Anthony Vaccarello informs the project's visual direction, establishing a moody and clean look that anchors the fragrance's identity.

Editorial, Vertical, Clean

Natural light

Fragrance

Advertising Campaign