YSL Beauty

Apr 2026

In the latest campaign for YSL Beauty, the brand explores the intersection of high-fashion cosmetics and minimalist art through its new LOVENUDE KISS SHAPER project. This beauty portrait focuses on the sophisticated marriage between the product and the individual, capturing a deep-toned aesthetic that feels both elevated and accessible. Photographer Ben Fourmi utilizes precision studio strobe lighting to create a clean, high-definition result that emphasizes the rich pigments of the collection. By centering the composition on a tightly cropped macro perspective, the work allows the viewer to appreciate the interplay between the subject's natural features and the polished application of the product. Makeup artist Elise Ducrot highlights the nuanced textures of the lips, ensuring the deep brown nude shade remains the hero of the frame while maintaining a balanced, professional studio look. Model Bineta Loupdy brings a grounded, confident presence to the portrait, which eschews heavy digital manipulation in favor of a crisp, commercial finish. The project leans into editorial minimalism, stripping away background noise to leave only the raw, elegant essence of the cosmetic line. This collaboration showcases how deliberate framing and precise lighting can transform a simple product shot into a compelling study of modern beauty standards, reinforcing the brand's commitment to delivering sharp, impactful imagery that resonates within the global luxury cosmetics market.

Commercial, Portrait

Macro, Studio strobe

Cosmetics, Beauty