YSL Beauty

Mar 2026

For the 2026 launch of YSL Beauty's LoveShine lipstick, the brand leans into a masterclass of refined cosmetic advertising that bridges the gap between high-end editorial polish and sharp commercial appeal. Captured with the precision of photographer Ben Fourmi, the campaign centers on a striking, high-gloss visual narrative that prioritizes texture and luminosity above all else. Featuring model Veerle van der Krabben, the imagery utilizes a crisp studio strobe technique to illuminate the product's reflective, metallic silver casing and the vivid, deeply pigmented finish of the lipstick itself. The composition is unapologetically intimate, utilizing tight portrait framing to draw the viewer into the model's radiant, natural-looking complexion, effectively positioning the lipstick not just as an accessory but as an essential element of modern luxury. By balancing the clean, minimalist aesthetic characteristic of the beauty industry with a high-key lighting setup, the campaign successfully elevates the product launch into a singular, cohesive portrait of desire. Every frame feels deliberate, moving away from cluttered marketing tropes to focus instead on the raw, glossy impact of the formula. This project showcases how essential product clarity and strong, directional portraiture remain the bedrock of successful beauty storytelling in an increasingly saturated digital marketplace, ultimately delivering a campaign that feels both timeless and undeniably fresh.

Editorial, Portrait, Commercial

Studio strobe, Natural light

Cosmetics, Beauty