Modern Family 30
Brand
ProjectModern Family 30
Date
Apr 2026
Description
WhatsApp’s 'Modern Family 30' is a commercial campaign that channels domestic humour through a series of vignettes. The narrative focuses on the everyday dynamics of group chats and video calls within casual home and outdoor settings. Produced by William McVay, the work captures these interactions using live-action technique, prioritising natural daylight and soft lighting. The vertical format design ensures the conversational moments remain the central focus throughout the piece.
Style
Humorous, Vertical, Commercial, Clean
Industries
Streaming Platforms
Color
Sky Blue
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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