WhatsApp / Meta

Usernames

Brand

Date

Jun 2026

Description

WhatsApp, a Meta property, introduces a new custom username feature through this live-action commercial spot. The project features Anthony Joshua engaged in conversation within a barbershop setting, highlighting the messaging platform's latest utility for personal identity. Produced by London Alley, the commercial employs natural lighting and a clean, direct visual style to demonstrate the ease of reserving a username. The narrative focuses on the utility of the messaging platform's update, maintaining a realistic dialogue-driven approach throughout the spot.

Style

Horizontal, Commercial, Action, Clean

Industries

Apps & Digital Platforms

Color

Jet Black

Beige

Medium Grey

Background

Showroom

Context

TVC / TV Commercial