WhatsApp: Bukayo Saka: The Time is Now

Jun 2026

WhatsApp explores personal connection and digital communication in the campaign film 'Bukayo Saka: The Time is Now.' Featuring professional footballer Bukayo Saka, the piece centers on narrative storytelling through a blend of sports portraiture and intimate, atmospheric sequences. The production utilizes high-contrast, low-key lighting and monochrome palettes to craft a moody, cinematic visual identity. Scenes shift from focused, spotlight-heavy studio environments to observational night drives, with graphic interface elements layered in to highlight the brand's role in maintaining personal ties. Production services were provided by Modern Arts and IMG, with post-production and sound design led by Max Cooper.

Horizontal, Cinematic, Moody, Monochrome

Telecommunications

White Seamless

TVC / TV Commercial