WhatsApp: The Game of Adetokunbo
Brand
Date
Jan 2024
Description
WhatsApp explores the importance of personal connection and cultural identity in The Game of Adetokunbo. This commercial campaign, featuring Giannis Antetokounmpo, follows the athlete as he navigates daily interactions and basketball training, showcasing the platform's role in personal communication. Produced with creative input from Translation, the project uses a cinematic live-action technique to bridge private moments and public arenas. The narrative connects the athlete's court sessions with casual exchanges, focusing on the nuance of names and messaging in a professional digital context.
Style
Horizontal, Commercial, Cinematic
Industries
Color
Jet Black
Beige
Background
Gym
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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