Westpac
Featured Westpac projects
This week's top Westpac projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Westpac · 3%
Westpac's '3%' campaign arrives as a vibrant animated commercial, developed by the creative team at BUCK Sydney. The project employs a series of surreal, comedic vignettes, ranging from hatching birds to boxing eagles, to build its narrative. The work centers on bold graphic illustrations and dynamic motion graphics. By utilizing whimsical storytelling and bright color palettes, the animation maintains a playful visual rhythm throughout the commercial.
Westpac · Double You
Westpac’s campaign, Double You, presents a narrative-driven commercial focusing on intimate family interaction. Set against urban street environments, the film follows a man and two children during a drive, emphasizing their connection through the simple act of play. The project was developed by BMF Sydney and The Tuesday Club, with production by Scoundrel. Utilizing a cinematic visual style and live-action technique, the commercial relies on natural lighting to maintain an authentic, grounded atmosphere throughout the city journey. Post-production was handled by Fathom VFX and ARC, while Massive Music Sydney and Painted Apple Moth provided sound. Media strategy for the campaign was managed by Spark Foundry Australia.
Westpac · Double Up
Westpac's 'Double Up' campaign brings a sense of movement to the banking sector through a commercial spot set within a bustling cafe environment. The film leans into a playful, high-energy tone, centering on a choreographed dance sequence that uses dynamic camera framing and mirror reflections to animate the space. Post-production and visual effects were handled by The Editors and Fathom VFX, contributing to the fluid, live-action technique that defines the project's visual identity.
Westpac · Dog
Westpac’s commercial campaign, "Dog," depicts a quiet evening walk between a woman and her pet outside an apartment complex. The narrative-driven piece leans into atmospheric lighting, utilizing cinematic framing to capture the urban exterior at night. Produced by Good Oil with agency creative direction from BMF Sydney, the project integrates live-action techniques to maintain a clean, polished visual aesthetic throughout the walk sequence.
Westpac · Cash Flow
Westpac's 'Cash Flow' commercial focuses on the operational realities of small business owners. Produced by Good Oil, the spot features a dynamic workshop environment where creative production and inventory management take center stage. Crafted by the team at DDB Sydney, the live-action project depicts a design studio in motion. The narrative highlights the intersection of banking services and daily professional workflow, utilising a clean aesthetic to document the busy professional atmosphere.
Westpac · Chopper
Westpac's 'Chopper' commercial highlights the vital role of emergency rescue services, focusing on the human scale of maritime support. The film depicts a high-stakes rescue scenario, following individuals navigating turbulent waters near an overturned vessel. Produced by Revolver and developed by DDB Sydney, the project utilizes a cinematic, live-action technique to establish a moody and tense atmosphere. Fin Design + Effects managed the post-production, enhancing the visuals of the dark, stormy ocean setting.
Westpac · SwarmFarm Robotics
Westpac presents SwarmFarm Robotics, a documentary-style feature exploring the evolution of agricultural technology. The piece focuses on the integration of robotic farming equipment within a rural landscape, highlighting the practical advancements in efficiency currently shaping the sector. Directed through a lens of documentary observation, the production utilizes natural light to capture candid, live-action footage of the equipment in operation. The project was produced by Sam I Am.
Westpac · It Takes A Little Westpac - Home Loan
Westpac's 'It Takes A Little' campaign introduces a series of home loan commercials, with this spot focusing on the personal side of mortgage experiences. The film captures an everyday interaction between a woman and her dog within a contemporary urban setting, leaning into a cinematic aesthetic through moody lighting and rain-swept environments. Developed in collaboration with agencies BMF, Westpac IHA, and CX Lavender, the production utilizes live-action techniques to build a narrative centered on relatable character moments. Post-production for the film was managed by ARC (Australia), with production handled by Good Oil and sound design provided by Rumble Studios and Level Two Music. Spark Foundry Australia oversaw the media strategy for the campaign.
Westpac · It Takes A Little Westpac - Savings Finder
Westpac introduces the Savings Finder app through a focused commercial campaign that centers on personal financial management. The project highlights the utility's capability to identify and manage forgotten subscriptions, positioning the tool within familiar, relatable domestic environments. Executed through a warm, live-action technique, the film utilizes an intimate living room setting to frame the banking solution. Clean graphic overlays provide clear visual cues for the app's functionality, ensuring a straightforward demonstration of the platform's features for a banking and finance audience.
Westpac · Westpac_Film_Social_9x16_05
Westpac explores the common anxieties surrounding credit card usage in this vertical social media film. The project, titled 'House of Credit Card Fears,' channels a suspenseful narrative as a presenter navigates stylized, dimly lit vignettes and neon-accented architectural spaces. Developed by agencies Saatchi & Saatchi New Zealand, SPUR, and Digitas ANZ, the commercial utilises a moody, cinematic aesthetic. Through the use of dramatic lighting and security camera-inspired framing, the piece captures a heightened atmospheric tone tailored for mobile-first audiences.
Westpac · Zone 2 Closet of Impulse Purchases
Westpac explores consumer behavior in the 'Zone 2 Closet of Impulse Purchases,' a campaign that leans into a tense, immersive narrative. The film centers on a dimly lit interior, utilizing cinematic composition and atmospheric lighting to frame a mysterious masked figure. The project was developed through a cross-agency collaboration featuring Saatchi & Saatchi New Zealand, SPUR, and Digitas ANZ, with media support provided by Spark Foundry. The execution relies on a live-action technique to establish its moody tone.
Westpac · Zone 1 Credit Score Slasher_16x9
Westpac introduces a high-energy promotional asset for the Zone 1 Credit Score Slasher campaign. The piece leans into a cinematic aesthetic, defined by sharp motion graphics and a high-contrast visual palette that utilizes bold red typography against stark black and blue digital data overlays. Developed by agencies Saatchi & Saatchi New Zealand, SPUR, and Digitas ANZ, the execution balances live-action technique with dynamic data-driven visuals. Media placement is handled by Spark Foundry.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
