Westpac: 3%
Brand
Date
Feb 2026
Description
Westpac's '3%' campaign arrives as a vibrant animated commercial, developed by the creative team at BUCK Sydney. The project employs a series of surreal, comedic vignettes, ranging from hatching birds to boxing eagles, to build its narrative. The work centers on bold graphic illustrations and dynamic motion graphics. By utilizing whimsical storytelling and bright color palettes, the animation maintains a playful visual rhythm throughout the commercial.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, Motion Graphics
Industries
Color
Pure White
Jet Black
Crimson
Context
TVC / TV Commercial
Associated creatives
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