Westpac
3%
Brand
Project3%
Date
Feb 2026
Description
Westpac's '3%' campaign arrives as a vibrant animated commercial, developed by the team at BUCK Sydney. The project employs bold graphic illustration and dynamic motion graphics to build a narrative landscape populated by a series of surreal, comedic vignettes. Throughout the piece, whimsical character animation drives the storytelling, featuring a range of eccentric subjects from boxing eagles to hatching birds. The production leans into a bright, saturated aesthetic, utilizing textured coloring and engaging visual branding to maintain a rhythmic, lively pace across the commercial.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, Motion Graphics
Industries
Banking
Color
Pure White
Jet Black
Crimson
Context
TVC / TV Commercial
Associated creatives
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