Westpac
Cash Flow
Brand
ProjectCash Flow
Date
May 2026
Description
Westpac's 'Cash Flow' commercial highlights the operational realities of small business management. Developed by DDB Sydney, the spot focuses on the fast-paced environment of a professional design workshop, illustrating the complexities of inventory and production workflows. Produced by Good Oil, the live-action piece employs a clean aesthetic to capture the busy rhythm of a creative business at work. The narrative centers on a business owner managing logistical demands, anchoring the finance-focused project in a relatable commercial setting.
Style
Horizontal, Commercial, Clean
Industries
Banking
Color
Off-White
Lavender
Background
Showroom
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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