Westpac: Dog
Brand
Date
May 2026
Description
Westpac’s commercial campaign, "Dog," depicts a quiet evening walk between a woman and her pet outside an apartment complex. The narrative-driven piece leans into atmospheric lighting, utilizing cinematic framing to capture the urban exterior at night. Produced by Good Oil with agency creative direction from BMF Sydney, the project integrates live-action techniques to maintain a clean, polished visual aesthetic throughout the walk sequence.
Style
Horizontal, Cinematic, Warm, Clean
Industries
Color
Jet Black
Chocolate
Background
Residential Building
Context
TVC / TV Commercial
Associated creatives
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