Westpac: Double Up
Brand
Date
Jul 2026
Description
Westpac's 'Double Up' campaign brings a sense of movement to the banking sector through a commercial spot set within a bustling cafe environment. The film leans into a playful, high-energy tone, centering on a choreographed dance sequence that uses dynamic camera framing and mirror reflections to animate the space. Post-production and visual effects were handled by The Editors and Fathom VFX, contributing to the fluid, live-action technique that defines the project's visual identity.
Style
Horizontal, Commercial, playful, Warm
Industries
Color
Beige
Pure White
Blush
Background
Café
Context
TVC / TV Commercial
Associated creatives
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