Westpac

Double Up

Brand

Date

Jul 2026

Description

Westpac’s ‘Double Up’ project presents a commercial banking campaign centered on a high-energy dance sequence. Captured within the confines of a cafe, the spot features a lead performer moving through a warm interior environment, utilizing mirror reflections and dynamic camera framing to emphasize a playful rhythm. Post-production and VFX for the film were managed by The Editors and Fathom VFX, who utilized live-action techniques to integrate the performer's movement throughout the space. The project focuses on a distinct visual narrative within the finance sector, leaning into a warm aesthetic to underscore its commercial intent.

Style

Horizontal, Commercial, playful, Warm

Industries

Banking

Color

Beige

Pure White

Blush

Background

Café

Context

TVC / TV Commercial