Westpac's 'Double Up' campaign brings a sense of movement to the banking sector through a commercial spot set within a bustling cafe environment. The film leans into a playful, high-energy tone, centering on a choreographed dance sequence that uses dynamic camera framing and mirror reflections to animate the space.
Post-production and visual effects were handled by The Editors and Fathom VFX, contributing to the fluid, live-action technique that defines the project's visual identity.
