Westpac explores the intersection of technology and local agriculture in this commercial project, titled 'Closer.' The film captures a subject navigating a busy greenhouse, highlighting a connection between modern banking services and the tangible, manual work of producers.
The production, handled by Good Oil, utilises natural light and golden hour tones to maintain a candid, grounded atmosphere. The camera movement remains fluid, tracking the subject from the dense interior of the greenhouse toward the exterior, emphasising the scale of the operation.
Developed by agency partner Saatchi & Saatchi New Zealand, the work leans into a clean, live-action technique to document the daily activity of the agricultural setting.
