Westpac
Double You
Brand
ProjectDouble You
Date
Feb 2026
Description
Westpac’s campaign, titled Double You, presents a narrative commercial centered on a domestic scene featuring a man driving with two children. The production utilizes live-action techniques to capture interactions between the subjects and a coin within an urban street setting. Developed by BMF Sydney and produced by Scoundrel, the project relies on cinematic visual choices and natural lighting to establish its tone. Post-production efforts were led by Fathom VFX and ARC, with sound and music direction provided by Massive Music Sydney and Painted Apple Moth.
Style
Horizontal, Cinematic
Industries
Banking
Background
Street
Context
TVC / TV Commercial
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