Wayfair’s Carolers spot leans into the festive season, centering on a delivery crew clad in branded purple jumpsuits. The campaign follows the trio as they serenade a household, highlighting the convenience of holiday-themed home retail services.
Produced with live-action technique and a warm, clean aesthetic, the film balances domestic storytelling with a direct call to the platform's seasonal promotions. The narrative transitions from the exterior doorstep to a digital interface, showcasing Black Friday offers.
Creative development was led by Havas Chicago, with production support from Ruckus Films and post-production work by CUTTERS.
