Wayfair
Eve
Brand
ProjectEve
Date
Jan 2025
Description
Wayfair’s Eve campaign brings the comfort of the home into the public sphere through a series of surreal vignettes. The commercial follows a protagonist as she seamlessly transitions from the interior of a commuter bus to a tranquil, misty forest, showcasing home furniture in settings outside the domestic realm. The project features live-action techniques enhanced by VFX, with a warm color grade and cinematic lighting that emphasizes the versatility of the furniture. Jung von Matt led the creative direction, with production handled by Cobblestone Filmproduktion GmbH and production services provided by Matchpoint Productions.
Style
Horizontal, Commercial, Warm
Techniques
VFX / visual effects
Industries
E-commerce Platforms
Color
Navy
Camel
Pure White
Background
Road
Context
TVC / TV Commercial
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