Wayfair Eve 2025

About

Wayfair’s Eve campaign, created by agency Jung von Matt, explores the integration of home comfort into everyday life. The commercial video project translates domestic relaxation into unconventional environments, juxtaposing the intimacy of a blue armchair on public transit with the quiet solitude of a campfire setup in a misty forest. Produced by Cobblestone Filmproduktion and Matchpoint Productions, the piece utilizes live-action technique and integrated VFX to ground surreal scenarios in a realistic aesthetic. The project relies on cinematic lighting and a warm color grade to maintain a cohesive visual identity across its varied locations.