Wayfair’s 'Wayborhood Patio' campaign showcases a series of suburban vignettes that highlight the brand's outdoor furniture and home decor range. The commercial, produced by Biscuit Filmworks UK with creative agency Havas Chicago, navigates through a variety of exterior patios and interior living spaces.
The project leans into a clean, warm aesthetic, utilizing live-action techniques to capture home furniture arrangements in a suburban context. The visuals are defined by vibrant color palettes and natural light, emphasizing a cohesive look across multiple neighborhood settings.
