Wayfair taps into the holiday spirit with 'Win The Season Carolers,' a commercial campaign centered on a troupe of singing carolers who deliver packages to suburban homes. The spot highlights the retailer's mobile app and seasonal furniture promotions through a blend of live-action technique and musical performance.
Developed by Havas Chicago with production from Ruckus Films, the film moves between decorated interior living spaces and festive exterior shots. Post-production services were handled by NOISE and Cutters Studios, while Another Country Studios and The Elements Music provided the audio and sound design for the horizontal commercial format.