Wayfair
Adam
Brand
ProjectAdam
Date
Jan 2025
Description
Wayfair’s 'Adam' commercial project leans into a narrative style, centering on a man finding a moment of personal calm within a bustling public waiting area. The film contrasts the stillness of the subject, seated in a vibrant green armchair, against the activity of his surroundings. Executed through a live-action technique, the production features cinematic lighting and a clean visual aesthetic. The project was developed under the creative direction of Jung von Matt, with production services managed by Cobblestone Filmproduktion GmbH and Matchpoint Productions.
Style
Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
Big Box Retail
Color
Forest Green
Rust
Royal Blue
Background
Carpark
Context
TVC / TV Commercial
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