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Wayfair: Adam

Date

Jan 2025

Description

Wayfair’s commercial project, Adam, explores a moment of stillness within a bustling public environment. The film centres on a man relaxing in a vibrant green armchair, contrasting his sense of ease with the surrounding movement of a busy waiting area. Utilizing a narrative style and clean, cinematic lighting, the production emphasizes a grounded visual approach. This live-action spot was developed with creative direction by Jung von Matt, with production managed by Cobblestone Filmproduktion GmbH and Matchpoint Productions.

Style

Horizontal, Cinematic, Clean

Techniques

Natural light

Industries
Color
Forest Green
Rust
Royal Blue
Background

Carpark

Context

TVC / TV Commercial

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