Wales Bonner
Adidas Originals by Wales Bonner S/S 2025 Campaign
May 2025
The Spring/Summer 2025 campaign for Adidas Originals by Wales Bonner explores a fusion of athletic silhouettes and elevated craftsmanship. Captured by director and photographer Oliver Hadlee Pearch, the series leans into a coastal editorial aesthetic, utilising natural light and clean, minimalist framing to highlight the textures of the collaborative collection. The imagery, which includes appearances by models Bai, Fisher Smith, and Ibra Niakate, sets the sportswear against expansive beach and waterfront backdrops. Fashion editor Tom Guinness employs a restrained palette, with art direction that emphasizes the intricate details of the apparel, from contrast stitching to suede accessories. The campaign features casting by Anita Bitton and grooming by makeup artist Victor Alvarez, with additional support from designer Grace Wales Bonner. The work consistently employs a candid, documentary-influenced style across the series, reflecting a tactile and understated approach to contemporary sportswear.
Vertical, Editorial, Clean
Natural light
Sportswear
Advertising Campaign
