Wales Bonner

Sep 2025

Wales Bonner and Adidas Originals team up for the FW25 Kareem Abdul-Jabbar capsule collection, a sportswear series that leans into retro athletic aesthetics. Featuring model Jecardi Sykes, the campaign highlights the collaboration's fusion of classic performance wear with tailored details, including mesh basketball jerseys, signature track sets, and suede footwear with signature stripe accents. Photographed by Oliver Hadlee Pearch, the imagery employs clean, soft light against minimal studio backdrops to draw focus to the collection's material textures. Tom Guinness provides fashion styling, integrating period-inspired accessories like protective goggles and basketball netting to reinforce the collection's archival influence.

Vertical, Retro

Soft Light

Sportswear

Grey Seamless

Advertising Campaign