Tinder
Tinder's culture-shaping campaigns across digital platforms, film, and entertainment
Featured Tinder projects
This week's top Tinder projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Tinder · Wherever It Takes You
The music video for Tinder, 'Wherever It Takes You,' charts a chronological exploration of a band's history. The narrative oscillates between intimate studio sessions and expansive, large-scale outdoor performances, defined by monumental stacks of speaker cabinets and isolated, misty landscapes. The project incorporates cinematic wide shots, desaturated color grading, and vintage film textures, leaning into a Super 8 / 16mm aesthetic. Text overlays ground the visual progression in time, marking specific milestones in the band’s relationship and musical evolution. LePub and TOR STUDIOS handled the creative direction, with production provided by Tempomedia.
Tinder · ‘Like’ on Tinder
Tinder’s ‘Like’ on Tinder campaign captures the nuance of modern connection through a series of candid, energetic vignettes. The commercial follows a young couple across various urban and rooftop settings, focusing on moments of interaction and playfulness. LePub leads the creative direction, with production handled by Caviar London. The spot utilizes a documentary-style approach, pairing live-action technique with grainy textures and natural light to maintain a clean, rhythmic aesthetic that mirrors the pace of city living.
Tinder · Three Day Date
Tinder’s 'Three Day Date' campaign presents a candid look at modern connection, centering on an intimate conversation between two individuals in a gymnasium setting. Produced by Biscuit Filmworks and Mischief, the project moves away from stylized artifice, favoring a grounded, naturalistic approach to its storytelling. Executed through live-action technique and utilizing natural light, the commercial emphasizes a relaxed, authentic atmosphere. The visual focus remains on the rapport between the talent, capturing a moment of genuine interaction within the polished, rhythmic environment of an indoor basketball court.
Tinder · Going All the Way
Tinder's 'Going All the Way' is a cinematic spot that leans into a moody, intimate atmosphere, centered on an embrace between two characters within a warmly lit living room. The visual narrative utilizes a distinct high-contrast color palette, balancing deep warm tones with cool cyan accents to create depth. The project incorporates a live-action technique with an analogue film aesthetic, enhanced by low-key chiaroscuro lighting that casts deliberate shadows across the frame. Development and creative direction were managed by Mischief, with production handled by Biscuit Filmworks.
Tinder · One Night Stand
Tinder’s 'One Night Stand' commercial explores the evolution of modern dating, shifting the focus from fleeting encounters to the potential for deeper connections. The narrative moves between an intimately lit bar and a sprawling furniture showroom, using staged bedroom displays to ground the narrative in a relatable, domestic reality. Directed through Biscuit Filmworks and developed by agency Mischief, the project employs soft, low-key lighting and natural shadows to establish an inviting atmosphere. This live-action piece leans into a warm, amber-toned aesthetic to bridge the gap between casual environments and the pursuit of long-term companionship.
Tinder · "Rescue Matches"
Tinder’s "Rescue Matches" advertising campaign highlights the high-traffic environment of online dating through a fast-paced look at user profiles and mobile interfaces. The project leans into a vibrant aesthetic, using a warm pink and orange gradient backdrop to frame the competitive nature of the platform. Developed alongside agency Mischief USA and production house Baby Lion Media, the film utilizes a mix of live-action technique and motion graphics. The composition centers on the smartphone experience, employing dynamic transitions and profile grid animations to navigate the landscape of active digital dating.
Tinder · Summer Fling
Tinder's 'Summer Fling' is a commercial for the digital platform that explores connection through changing environments. The project uses aerial perspectives to capture figures resting across a variety of terrains, from sandy beaches to snow-covered ground and fields of flowers. Directed with a cinematic approach, the commercial relies on drone footage to frame interactions from a high-angle overhead position. The shifting seasonal backdrops emphasize the passage of time, supported by a score and sound design from Grayson Music.
Tinder · Rescue
Tinder presents 'Rescue,' a commercial spot centered on an interaction within a dense, library-style bookstore environment. The narrative follows two individuals navigating a conversation among rows of wooden shelves, utilizing wide establishing shots to ground the setting and tight close-ups to focus on character expression. The production employs a cinematic, live-action technique characterized by warm interior lighting balanced against cooler overhead highlights. Sound design and audio production for the project were handled by Wave Studios NY.
Tinder · It’s Great To Be Wrong
Tinder presents 'It’s Great To Be Wrong,' a commercial campaign exploring the dynamics of connection through a desert road trip narrative. Directed by Visie Admin, the film moves from the interior of a vehicle to a retro motel at dusk, grounding the story in a cinematic aesthetic. The project channels a warm, atmospheric tone, utilising cinematic lighting and live-action techniques to build its visual landscape. Sound design for the campaign was produced by Wave Studios NY, complementing the visual experience with detailed audio textures.
Tinder · Rollercoaster
Tinder presents Rollercoaster, a dynamic digital campaign that translates the volatility of the dating experience into a series of high-energy, cinematic sequences. Through a fusion of live-action technique and integrated VFX / visual effects, the film captures the intensity of building a connection. Navigating the digital landscape of profile matching, the narrative pivots between intimate mobile interactions and surreal, wind-blown physical movements. The piece captures the pace of modern mobile chat interfaces while grounding the high-concept visual motion within a relatable everyday context.
Tinder · Tongue Tied
Tinder presents 'Tongue Tied,' a live-action commercial set against a city skyline at dusk. The spot captures a spontaneous moment between two people on an urban rooftop, leaning into a cinematic aesthetic defined by warm, natural light. Directed by papercut, the campaign maintains a candid tone, focusing on the playful interaction between the subjects. The production utilizes natural lighting to enhance the twilight setting, grounding the narrative in a contemporary, city-focused atmosphere.
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