Tinder

Wherever It Takes You

Brand

Date

Dec 2024

Description

Tinder’s 'Wherever It Takes You' serves as a narrative-driven music video that charts a band’s creative evolution through distinct chronological milestones. The project alternates between intimate studio sessions and expansive, cinematic performances set against monumental industrial backdrops, utilizing a deliberate desaturated palette to underscore its moody aesthetic. Produced with an emphasis on atmospheric storytelling, the film captures the progression of the artists' relationship across several years. The technical execution incorporates vintage film textures and 16mm aesthetics to ground the narrative in a raw, authentic tone, while strategic framing highlights the contrast between solitary moments and high-energy live performance sequences.

Style

Vertical, Action, Cinematic, Desaturated

Techniques

Super 8 / 16mm

Industries

Music

Color

Jet Black

Pure White

Background

3D Rendered Scene

Context