Tinder: ‘Like’ on Tinder
Brand
Date
May 2025
Description
Tinder’s ‘Like’ on Tinder campaign captures the nuance of modern connection through a series of candid, energetic vignettes. The commercial follows a young couple across various urban and rooftop settings, focusing on moments of interaction and playfulness. LePub leads the creative direction, with production handled by Caviar London. The spot utilizes a documentary-style approach, pairing live-action technique with grainy textures and natural light to maintain a clean, rhythmic aesthetic that mirrors the pace of city living.
Style
Documentary, Horizontal, Grainy, Clean
Techniques
Natural light
Industries
Color
Jet Black
Forest Green
Pure White
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
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