Tinder: "Rescue Matches"
Brand
Date
Sep 2023
Description
Tinder’s "Rescue Matches" advertising campaign highlights the high-traffic environment of online dating through a fast-paced look at user profiles and mobile interfaces. The project leans into a vibrant aesthetic, using a warm pink and orange gradient backdrop to frame the competitive nature of the platform. Developed alongside agency Mischief USA and production house Baby Lion Media, the film utilizes a mix of live-action technique and motion graphics. The composition centers on the smartphone experience, employing dynamic transitions and profile grid animations to navigate the landscape of active digital dating.
Style
Horizontal, Commercial
Techniques
Motion Graphics
Industries
Background
Gradient
Context
Advertising Campaign, TVC / TV Commercial
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