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Tinder: Going All the Way

Brand
Tinder
Date

Mar 2023

Description

Tinder's 'Going All the Way' is a cinematic spot that leans into a moody, intimate atmosphere, centered on an embrace between two characters within a warmly lit living room. The visual narrative utilizes a distinct high-contrast color palette, balancing deep warm tones with cool cyan accents to create depth. The project incorporates a live-action technique with an analogue film aesthetic, enhanced by low-key chiaroscuro lighting that casts deliberate shadows across the frame. Development and creative direction were managed by Mischief, with production handled by Biscuit Filmworks.

Style

Horizontal, Cinematic, Moody, Warm

Techniques

Analogue / film, Low-key / chiaroscuro

Industries
Streaming Platforms
Background

Living Room

Context

Advertising Campaign, TVC / TV Commercial, Brand Film / Corporate Video

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