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Tinder: It’s Great To Be Wrong

Brand
Date

Jan 2025

Description

Tinder presents 'It’s Great To Be Wrong,' a commercial campaign exploring the dynamics of connection through a desert road trip narrative. Directed by Visie Admin, the film moves from the interior of a vehicle to a retro motel at dusk, grounding the story in a cinematic aesthetic. The project channels a warm, atmospheric tone, utilising cinematic lighting and live-action techniques to build its visual landscape. Sound design for the campaign was produced by Wave Studios NY, complementing the visual experience with detailed audio textures.

Style

Horizontal, Action, Cinematic, Warm

Color
Scarlet
Camel
Background

Road

Context

TVC / TV Commercial

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