Tinder: It’s Great To Be Wrong
Brand
Date
Jan 2025
Description
Tinder presents 'It’s Great To Be Wrong,' a commercial campaign exploring the dynamics of connection through a desert road trip narrative. Directed by Visie Admin, the film moves from the interior of a vehicle to a retro motel at dusk, grounding the story in a cinematic aesthetic. The project channels a warm, atmospheric tone, utilising cinematic lighting and live-action techniques to build its visual landscape. Sound design for the campaign was produced by Wave Studios NY, complementing the visual experience with detailed audio textures.
Style
Horizontal, Action, Cinematic, Warm
Industries
Color
Scarlet
Camel
Background
Road
Context
TVC / TV Commercial
Associated creatives
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