The Frankie Shop
Featured The Frankie Shop projects
This week's top The Frankie Shop projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project The Frankie Shop · The Frankie Shop S/S 26 Campaign
The Frankie Shop S/S 26 campaign serves as a masterclass in modern, structural tailoring, leaning into an aesthetic defined by editorial minimalism and sharp, graphic contrasts. Captured through the lens of photographer Sarah Blais, the imagery moves seamlessly between intimate portraiture and lifestyle-driven compositions, grounding high-fashion silhouettes in accessible, natural light. The collection emphasizes tactile variety, juxtaposing the raw, matte surfaces of leather and structured trench coats against unexpected, vibrant elements like macrame skirts and reflective silver accessories. Under the keen eye of fashion editor and stylist Monika Tatalovic, the campaign explores the tension between classic wardrobe staples and contemporary flair, utilizing crisp white shirts as a consistent canvas for bolder, boxy blazers and avant-garde layered neckties. Casting director Roxane Dia pulls focus toward the enigmatic presence of model Agnes Wahlström, whose neutral gaze and effortless poses allow the garments to command attention. Throughout the series, the interplay of light—whether via soft, diffused natural light or occasional studio strobe—highlights the intricate details, from metallic hardware to the evocative inclusion of water droplets on textured fabrics. By avoiding unnecessary ornamentation, the project reinforces The Frankie Shop’s reputation for clean lines and modern design, resulting in a cohesive, polished lookbook that effectively captures the essence of a season defined by refined, intentional dressing.
Project The Frankie Shop · Fall 2025 Ad Campaign
For The Frankie Shop Fall 2025 Ad Campaign, the brand leans into a masterclass of structural minimalism and elevated textures. The collection channels a sophisticated urban aesthetic, blending menswear-inspired tailoring with a distinctly contemporary silhouette. Photographer Anthony Seklaoui captures the essence of the season through a series of lifestyle and portrait-focused images that emphasize the interplay between sharp, architectural lines and rich, tactile materials like glossy leather, structured wool, and dense faux fur. Featuring model Julia Nobis, the campaign utilizes natural light to ground the high-fashion garments within authentic, gritty city settings—from construction scaffolding to Parisian-style streets—creating a tension between luxury and the everyday. Under the expert eye of stylist Suzanne Koller, the layering is deliberate and precise, often incorporating ties and shirts to refine the oversized proportions of the coats and bombers. Technical choices, such as a shallow depth of field and consistent editorial framing, ensure the focus remains entirely on the clothing’s silhouette. With hair by Olivier Schawalder and makeup by Celine Martin, the overall look reads as polished and understated, reinforcing The Frankie Shop's reputation for clean, wearable, and forward-thinking design. This project serves as a compelling exploration of modern wardrobe staples, where casting direction by Arthur Méjean further underscores the effortless confidence inherent in the collection.
Project The Frankie Shop · MERCURY RISING
The Frankie Shop’s 'MERCURY RISING' campaign explores the intersection of high fashion and motorsport culture. Set against expansive desert landscapes, the editorial series features model Sun Mizrahi styled by Julia Sarr-Jamois in pieces ranging from minimalist bodysuits to bold leopard prints. Photographer Diana Louise Bartlett utilizes natural light to ground the subjects within the raw, earthy terrain. The compositions contrast the stillness of the fashion editorial poses with the kinetic energy of motocross riders, captured through a lens that emphasizes texture and wide, open horizons. The work leans into a raw, analogue film aesthetic to bridge the gap between contemporary apparel and rugged adventure.
Project The Frankie Shop · The Frankie Shop Spring 25
The Frankie Shop Spring 25 campaign presents a series of fashion editorials focused on tailored silhouettes and minimalist structure. Photographer Rodrigo Carmuega captures the collection against a clean, white seamless backdrop, allowing the garment construction to remain the focal point of the series. Fashion stylist Loyc Falque pairs oversized blazers and suede outerwear with tonal essentials to highlight the collection's texture. Model Joshua Thompson grounds the editorial, appearing in compositions that lean into low-angle framing and soft, diffused light to emphasize form and drape.
Project The Frankie Shop · Winter 25
The Frankie Shop Winter 25 collection is a campaign defined by structured tailoring and architectural minimalism. Through a series of editorial images, the project highlights the tactile quality of the collection, balancing oversized silhouettes with precise, clean lines against textured, neutral-toned backdrops. Photographer Sarah Blais captures model Yar Aguer in an array of environments ranging from industrial stairwells to soft-lit studio spaces. The visual identity of the project is anchored by Monika Tatalovic’s fashion styling, which emphasizes monochromatic layering, sharp proportions, and high-contrast accessories. Hair by Pål Berdahl and makeup by Manu Kopp complement the aesthetic, while editing by Easton West maintains a consistent, polished mood across the series.
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