The Frankie Shop: Winter 25

Feb 2025

The Frankie Shop Winter 25 collection is a campaign defined by structured tailoring and architectural minimalism. Through a series of editorial images, the project highlights the tactile quality of the collection, balancing oversized silhouettes with precise, clean lines against textured, neutral-toned backdrops. Photographer Sarah Blais captures model Yar Aguer in an array of environments ranging from industrial stairwells to soft-lit studio spaces. The visual identity of the project is anchored by Monika Tatalovic’s fashion styling, which emphasizes monochromatic layering, sharp proportions, and high-contrast accessories. Hair by Pål Berdahl and makeup by Manu Kopp complement the aesthetic, while editing by Easton West maintains a consistent, polished mood across the series.

Editorial, Vertical, Clean

Lookbook