The Frankie Shop

Feb 2025

The Winter 25 campaign for The Frankie Shop presents a curated series of editorial images centered on oversized silhouettes and tactile outerwear. Shot by photographer Sarah Blais, the project leans into minimalist art direction, using textured architectural surfaces and clean lines to contrast with the collection's sharp tailoring. Featuring model Yar Aguer, the imagery explores a neutral and earthy palette, highlighting rich materials such as wool, faux fur, shearling, and leather. Fashion stylist Monika Tatalovic emphasizes structural proportions throughout the series, with hair styling by Pål Berdahl and makeup by Manu Kopp maintaining a polished, contemporary look. Select compositions utilize analogue film and natural light to further refine the collection's clean, structured aesthetic, with editorial input provided by Easton West.

Editorial, Vertical, Clean

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